Brand Guidelines

Logo files, color palette, typography, and a brand usage guide.

Dear Friends,

We're sharing our brand guide for the Altıneller Schools brand to help ensure that the identity we represent today and in the future is remembered correctly, and to make your work easier.

Our logo, which represents progress toward a stronger future built on our deep-rooted past, is the visual expression of the Altıneller Schools brand, a brand that adds value to the future through the principles of "knowledge, thought, and conscience." With its modern and dynamic stance, this structure, which adds "Golden Value to the Future," is positioned with an energy aligned to the vision of the new generation.

We ask that you take the time to review the brand guide presented here, that you always refer to the relevant sections whenever you need to use our Altıneller Schools logo and corporate elements, and that you reach out to us whenever you have a question.

We thank you in advance for applying the rules in this guide with care, and for helping us build a strong education brand with a distinctive visual identity.

Altıneller Schools

Brand Guide Contents

  1. Emblem
  2. Horizontal use of the logo
  3. Vertical use of the logo
  4. Minimum use of the logo
  5. Logo emblem and type frame
  6. Black and reversed use of the logo
  7. Color codes
  8. Monochrome use on a white background
  9. Reversed (negative) use
  10. Use on a black background
  11. Use on a gray background
  12. Use on a blue background
  13. Correct choice across gray background tones
  14. Use over photographs
  15. Correct choice of logo relative to background
  16. Incorrect use of the logo (examples)
  17. Choosing the logo as a profile photo
  18. Corporate typeface
  19. Secondary typeface